In today’s world, where mass media and social networks have attracted the attention of people, selling and introducing a product is not an easy task. People can easily understand the difference between products and their added value with a simple search. This matter is so important that product packaging is one of the most important parts of marketing. Therefore, before designing an envelope or product packaging, you should pay attention to important points. When designing an envelope or product packaging, you should pay attention to important things.
Among the most important things, we can mention various things, such as colors, Fonts, shapes, etc. You should choose a few sketches as an idea and check how the customer will feel when they see this packaging. If you have recently started your business, and are looking for a way to increase sales and profits, follow us until the end of this article.
The importance of successful packaging in selling products
Many customers who buy online and even in person are encouraged to buy it by seeing the design and type of packaging. The packaging design should be such that it gives the customer a correct impression of the product and its distinctive features. So that the customer can remember you for a long time with the features he saw in the design of the product packaging. In addition, successful packaging in the sale of products has other importance and benefits, some of which we have introduced below:
The product looks more expensive:
One of the most important factors that persuade many customers to buy is the design of the package. People tend to buy a product that looks nice and somehow shows a certain status and level of quality and beauty. Into the bargain, customers who see unique and novel packaging feel that the price they pay for this product is affordable.
Increase:
The purpose of setting up a different business is to increase income and gain more profit. Pay attention that potential customers are always looking forward to your best products. also, as mentioned in the above paragraph, the customer is going to be motivated to buy a product when they realised that product is worth it. Therefore, by designing special packaging for your products, you can directly increase your income. Because having custom packaging makes your product stand out. The importance of this issue is that even customers who intend to buy another product, seeing your new and professional packaging, may change their mind and buy from you.
Creating customer satisfaction:
After shopping and searching on social networks and different sites, customers can easily notice the difference between products. If the packaging is customized, customers cannot ignore your product. Unconsciously observe the product and you will feel that they are seeing a custom-designed product.
The possibility of branding:
when you apply custom packaging design, it creates a completely coherent and individual image in the mind of the customer and user. By doing this, it shows that you are serious about your business and you are producing and offering products that you are confident about selling and buying. Then, through proper branding, the likelihood of repeat purchases increases.
How can good packaging have the greatest impact on sales?
In addition to paying attention to the price, how to use, benefits of use, etc., many customers pay a lot of attention to other things, including the type of product design, before buying. Product packaging has a direct impact on the customer’s subconscious and makes him understand what this product is. On the other hand, when you don’t spend enough time and money to design its packaging, the customer gets the feeling that you don’t care about the product yourself. So how do you expect the customer to be persuaded to buy? But if you care about the design and show the customer a product with an attractive design, you directly convey this message to the customer that your goal is not just to sell. Rather, by providing a unique and high-quality product, you also pay attention to customer satisfaction. Establishing a relationship that is based on trust between the customer and the seller is achieved through providing a quality product and attractive packaging. The most important features that have a great effect on increasing product sales are as follows:
Paying attention to the color theme suitable for the organization or business: packaging design should be done with colors and fonts that are completely relevant and suitable for your work environment. For example, the use of loud and screaming colors is not suitable for a therapeutic or office complex. Also, if your product is to be consumed and used by the customer, the packaging should contain happy, fun and attractive colors. So that the customer experiences a good feeling and remembers you by seeing these colors.
Choosing the right dimensions: the packaging of the product must be such that it protects it in the first place. Customers prefer to buy products that are easy to store, transport, and hold during the time of purchase and then for use. Also, it does not occupy a large volume of shelves during the supply and sale. By doing this, potential customers will better understand how much you care about creating a good experience for buyers.
Be distinctive and unique: Customers will pay attention to how much attention you have given to the packaging design when they see a new design on the packaging. This somehow makes the audience feel that they are dealing with an excellent, quality, and distinctive brand.
Determine the appropriate design for the production: Packaging design time, color, and font that are entirely in keeping with the product you sell. It is plain that in such a case the need and tastes of customers are of the highest importance. When you design an unrelated product that has nothing to do with the uses and privileges and … that you can’t expect to sell or profit through it
Communicating between product taste and packaging design: if your product is edible; Choose a design that informs the customer about the feature of that product. The buyer should understand at a glance whether it tastes sour, spicy, sweet, or… In a way that increases the feeling of enthusiasm in the customer and makes the purchase at the moment.
Be honest: by being honest about the design of the product, you use Germany to make certain colors and qualities that you ” ve promised customers completely. If the customer is faced with a different color, different size, etc She quickly loses confidence
Excluding the use of products: even if the system of production is defined, you should write down a reference for new customers. or he will never buy it again
Tell the story of your brand: maybe this is not necessary for some of you; But by introducing your business through a story, you’ll speak in no uncertain terms about the value of your brand and the needs you can fill.
Speaking of features and ingredients: Some customers may be allergic to a particular flavor and may not even like it. Cotton or plastic raw materials may also be used in the production of some clothes. So, to win customer confidence, you need to talk about the traits and the materials that make the product meet
Conclusion:
In this article, we have fully discussed the importance of successful packaging in increasing sales and the benefits it has for various businesses. In addition, various other topics were mentioned, including the characteristics of good packaging for products. If you intend to achieve success in your business and increase the sales of your products, entrust the design of your product packaging to the Afarinesh Print Collection. With years of experience, knowledge, and expertise, this group provides the best packaging design services, offset printing, graphics, and lithography design.
